What are private label cosmetics?
Are you the owner of a dermatology clinic, beauty salon, or spa? Do you want to create cosmetics for your clients, distinguish your business and add prestige to it? Find out how to produce cosmetics step by step.
Where do you start with cosmetics production?
The first steps in creating your cosmetics should start with an idea for a specific product and the creation of a target group to which it should be directed.
It is worth knowing the industry, trends, and browsing forums to stand out from the rather large competition.
Focus studies carried out by major cosmetics companies, checking, among other things, the opinions and declarations of consumers, have shown that the most frequently purchased cosmetics are anti-wrinkle creams. Women with the first signs of aging, as well as mature women, make up the largest group of cosmetics buyers and visitors to beauty salons, so it is worth investing in the most popular types of cosmetics to promote sales, especially at the beginning.
Another target group is people with skin conditions such as acne, atopic dermatitis, or psoriasis. So if you want to start making cosmetics, but are not sure what the best product will be, anti-wrinkle formulations and those that address the needs of problematic skin could be a great start.
Brand identity
You've already chosen your first product, perhaps a whole series, so now it's time to create the right visual identity to go with your salon or clinic. Ideally, this should be consistent with what you have been doing so far, i.e. the logo, the interior design, and the style in which your business is run.
Once this step is behind you, it's time to move on to choosing a cosmetics manufacturer.
How do you choose a cosmetics manufacturer?
Finding the best cosmetics manufacturer is not easy, and sending out inquiries and comparing offers takes a lot of time and can be overwhelming. There are two models you can use.
The first means outsourcing the production of the cosmetic to another company. In this way, you remain the owner of the brand, and an experienced company helps at all stages of cosmetic production. This is great for small companies, as it allows you to enter the market with much lower production and marketing costs. However, with no ownership of the formulation and manufacturing technology.
The second model is a type of contractual cooperation, whereby you remain the manufacturer as well as the brand owner. The company producing the cosmetic is the physical manufacturer of the product and does not own the rights to the formula. In this way, customized cosmetics are created.
For more on how to find a cosmetics manufacturer, see our article:
How To Find A Perfect Cosmetics Manufacturer – 7 Must-See Tips
How to plan the distribution and promotion of a cosmetics brand?
When producing your cosmetics, it is also important to keep distribution and marketing strategy in mind. It is best to use the manufactured products during treatments, give out samples and invest in advertising, i.e. flyers, banners, etc.
When promoting your cosmetics, it is a good idea to have an SEO-optimised website, which will ensure that it is frequently searched for and visited by new potential customers.
Sponsored articles or collaboration with influencers are also other ways to promote your brand. However, these activities work well for well-known and large sites, such as dermatology clinics.
Cosmetics production - where to look for new ideas?
The production of cosmetics does not usually end with one product. With sales and recognition, the desire and need for new products increase. The ideal place to look for new ideas is to attend cosmetics fairs, read the news, and make friends with people in the industry.
Knowledge should also be sought at training courses, both on cosmetics and those related to legal regulations, product registration, or modern cosmetic production technology.
What are private label cosmetics?
- You don’t have ownership of the formulation
- Your product line won’t be unique – there may be many brands selling the exact same product
- You can’t change the formulation or choose what it looks or feels like
- Customers can feel betrayed if they find out your product is not unique so you have to align this kind of product launch with your brand values and buyer personas
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