What are private label cosmetics?
Private Label Cosmetics Manufacturing Made Differently
“The goal is to do business with people who believe what we believe”
Steve Jobs
Those words perfectly illustrate why Cleansery was brought to life and who we want to work with.
We want to work with people who are brave enough to take part in the beauty industry for themselves.
People who want to change things. People who see improvements everywhere.
People who don't settle.
But, let's face it, from idea to creation, it is a long way. In our industry is not that easy to get what you want.
You often wait to be heard for weeks. You receive news that your project is too small. You wait for offers for 4 to 8 weeks. You are put aside.
This is unacceptable.
Our job at Cleansery is to be sincere about every step, to help you understand the process, fight possible problems and eventually came up with the best-suited solutions for your product. Quickly.
The world is changing. The world of cosmetics manufacturing is changing as well.
You cannot stick to the old ways forever.
You must go with the tide.
Don't settle for old ways.
Cosmetics manufacturing matching Your needs
Let's start with a story, that shook us two years ago.
We were working on a beauty product with a cosmetics manufacturer on a rather small private label cosmetics manufacturing project for a Client.
After 4 months of working on several cosmetics formulations, we started experiencing heavy delays in answering our emails.
We called. No one answered. We called again.
Silence.
After 6 weeks of trying to get the status update, we gave up. We felt powerless.
We never wanted to feel this helplessness again.
Therefore we have implemented a series of tests and agreements that every cosmetics manufacturer must comply with so we would consider them as Partners. It prevents similar situations. More about it below.
After two years of hard work, building relationships with great manufacturers, and suppliers we can proudly say we can present you with the broadest and most secure private label cosmetics offer in Europe.
All this is to bring your dream products to life. Effortlessly.
7 Reasons To Start Your Cosmetics Manufacturing Project With Cleansery
1. We know the drill. Obviously.
With over 8 years of business-to-business experience in the cosmetics industry, we were able to see continuous drawbacks in standard private label cosmetics manufacturing processes.
On top of this, we are adding the experience of our Partners and subcontractors and you are getting a killer of a mixture of a business Partner for your next private or white label product manufacturing.
But, even more important than experience is the operational excellence and innovation-driven attitude we have had from day one.
What is important to your own ease of daily job, working with Cleansery, you always talk with senior experts and problem solvers who take your needs as their own.
Your product = our product.
Most cosmetics & beauty manufacturing companies are designed to become bigger and bring more revenue to shareholders, quickly. This leads to prioritizing sales instead of an advisory approach to Clients.
In our case, we are built to bring joy to our daily lives by talking with amazing Co-workers, Partners and Clients. We do it with an honest advisory and relationship-based approach. By extension, it happens we conduct the most amazing, often unusual and demanding cosmetics manufacturing projects.
But, Cleansery was built to help you get quicker and more secure solutions. How we are able to achieve it?
Even though we are a small team of experts, we have established the largest network of our tested and approved manufacturing Partners. Having this, not only allows us to gain more market knowledge than every and each of our Partners but also makes it easy to use proper and suitable Manufacturers for each project, faster.
From the idea through the cosmetic formula creation, laboratory tests, documentation, notification, packaging sourcing, manufacturing, labelling, right to the product market launch.
And more.
Read more about private label cosmetics manufacturing.
2. It's convenient for you.
How convenient?
We have all the manufacturers in one place. You just ask us, and we search them all.
We're quick, meaning you move forward with your project quickly.
We're organized, so nothing gets misunderstood.
We're developing software that will help you track status and progress in real-time.
We have the largest white-label cosmetics formulas offered in Europe.
We make it simple.
We're your time savers.
3. We're nice.
We make it simple. Easy to digest. Walk you through the steps.
We make you feel heard and understood.
We strive to work with great Clients and amazing people.
4. We're flexible.
First of all, we're your business advisors. Consultants.
After we get to know your business goals we offer advice and guidance.
Then, we discuss possible solutions.
Only the last step is the cosmetics formulating or cosmetics manufacturing phase.
This kind of workflow helps you to be understood and fulfil your business goals.
We help you see through the pros and cons.
We do not push.
At the end of the day, we treat each of our relationships with Clients very closely. From one call or email to another, we build trust and understanding. And by extension great products under your brand.
But if the presented reasons to work with us are not enough and you still feel that our offer is a no-go due to price issues, just drop us an email. We'll find a sweet spot.
5. We're your backup.
You probably experienced unsuccessful inquiries. Unanswered messages or calls. Long delays in manufacturing timeline. Not satisfied effect.
You've heard our story from the second paragraph.
The good news is, that we are here to catch you. See-through your possible mistakes and help you land. We are your parachute.
We can do this because we currently work with over 100 professional private label cosmetics manufacturers that are tested and approved by us.
We know who is good at specific categories, and we know we can deliver faster, who can scale our manufacturing quantity and who can be a Partner for a small market test.
We can manufacture almost every product you imagine from creams, and shampoos, to teeth whitening kits, face sheet masks and depilatory hair removal cosmetics.
Finally, we have an insurance policy for over 400 000 euros for your additional safety.
You can read about what to think when choosing a manufacturer on your own here.
6. We're more than just a cosmetics manufacturer.
We are the extension of your company.
The problem solvers.
The trustworthy advisors.
Apart from advising, laboratory testing, creating Cosmetics Product Safety Reports, packaging sourcing, CPNP notifications and private label cosmetics manufacturing we share our network of experts with our Clients. Whenever we see we can add value, we do it.
From a simple advisory call to move manufacturing from China to Europe to helping sell a well-known beauty brand to an investment fund. This is only one of the interesting cases we are involved in.
We are your link with industry news, innovations and best possibilities.
Soon, we plan to revolutionize private label cosmetics manufacturing even more by introducing our software platform.
Again, to make your life easier and your supply chain more secure and quicker.
7. We're in this industry of love and passion.
There is plenty of cosmetics manufacturers in Europe. Many are very good and trustworthy. They work well.
But we are not here to just work well and deliver.
We are here of love and passion.
To reinvent the new product creation process. The thing I've been doing for the past 2 years, but this was my goal for over 6 years when I saw how disorganized our industry is.
It is our pleasure to assist you.
We go one step further. For you.
It happens we have cool products.
Try Cleansery. For your own good.
Conclusion
How did the story from the second paragraph end?
A few months later they replied, saying they thought we were making too many changes in a formula (it was only the third change) and they didn't feel like proceeding with this.
Wow. Just like that.
Professional business-to-business approach at its best.
But we already were much ahead of them in terms of the customer experience we provide and in terms of business intelligence. We just kindly replied.
To summarize, make your business choices not based on the product price, but take into consideration how complex it is to create it. Consider things that might go wrong and you end up with lost time and money.
Whenever you decide, remember that choosing a manufacturer to work with is crucial and will affect your next 12-24 months of work-life (at least!). Make it stressless. Search for a relationship, don’t pick judging solely by the business offer.
Try us. You never get back to the old way of cosmetics manufacturing.
Written by Andrzej Suwara, CEO of Cleansery, who is on a life mission to make private label cosmetics and cosmetics manufacturing projects more accessible and stressless.
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What are private label cosmetics?
- You don’t have ownership of the formulation
- Your product line won’t be unique – there may be many brands selling the exact same product
- You can’t change the formulation or choose what it looks or feels like
- Customers can feel betrayed if they find out your product is not unique so you have to align this kind of product launch with your brand values and buyer personas
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