1) Start With Strategy
Before you pick a shade or product name, answer:
- Who is this brand for?
- What’s my hero product?
- What pain point am I solving?
Pick one product that actually solves something (dry lips? cakey foundation? midday fade?). Build your story around that.
2) Partner With a Manufacturer That Gets It
If you’re looking for makeup cosmetics manufacturing in Europe, you’re in luck — that’s us. 💁🏼♀️
As a boutique consulting + manufacturing company, Cleansery will guide you through:
- Formula choice (or development)
- Packaging sourcing (aesthetic + compliant)
- Legal and compliance (EU + global-ready)
- Branding, fulfilment, and go-to-market
👉 Check our article: Why Moving Your Production to Europe Makes Business Sense
3) Branding & Identity
Let’s face it — if your packaging doesn’t pop on TikTok, you’re toast.
We help you:
- Nail the vibe
- Keep it elevated, not overdone
- Ensure everything aligns with your story and target audience
4) Testing, Safety, and Documentation
You’ll need:
- Lab testing
- Safety report
- Packaging compatibility testsDon’t worry — we handle all that behind the scenes.
5) Go-to-Market & Fulfillment
Pre-sales? TikTok campaigns? Influencer unboxings?
We help you launch with momentum — and scale it.
💸 Budgeting: What Does It Actually Cost?
Launching a brand doesn’t have to break the bank.
Here’s a rough breakdown based on a standard launch of 1–3 SKUs:
- Product development: €500–€3000 per formula
- Testing & compliance: €1500
- Production (MOQ 2500 units): ~€3–€7 per product
- Packaging: €0.50–€2 per unit depending on luxe level
- Branding: varies (start lean, scale big)
⏱️ Timeline: Most brands go from idea to launch in 5-8 months with Cleansery.
💰 Ok, but how much can you earn from your own influencer-led makeup brand?
This can be your biggest source of income. For many years to come.
Our clients, even smaller creators with 100.000-300.000 followers, are able to achieve 1 million euros of revenue annually.
If you want to check how much YOU can earn based on sizing and engagement of your community, head oveer to our calculator of revenue and profit here.
.jpg)