Hey future beauty moguls! Ready to dive into the stickiest trend that's reshaping the creator economy? Let's break down how lip gloss became the ultimate creator-led brand starter in 2024 and why 2025 is YOUR year to shine. 🚀
The creator economy has spoken, and it's speaking in shine. In 2024, lip gloss searches skyrocketed 225% year-over-year, with creator-led brands leading the charge. When #lipgloss hits 8.2B views on TikTok, you know something major is happening in the beauty space.
Why Creator-Led Brands Owned The Gloss Game 👑
Remember when Rhode dropped their Peptide Lip Treatment? That wasn't just a product launch – it was a masterclass in creator-led brand building. With 500k+ waitlist signups and 2M+ units sold in six months, it proved that creators don't just influence trends – they create markets.
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